💆‍♂️ Holistic/Complementary Wellness

• The complementary and alternative medicine (CAM) market — encompassing herbal therapies, mind-body practices, acupuncture, and more — is also growing robustly, with herbal products often among the largest segments (e.g., ~$38 billion herbal products in 2022 with continued increases through 2023).  

• Nearly 60% of consumers in some regions prefer natural therapies as part of routine healthcare, with botanical treatments representing around 37% of regional CAM demand.  

🌍 Worldwide Preferences

• Around 78% of consumers worldwide prefer natural and herbal ingredients in healthcare products.  

• Approximately 42% report increased awareness of herbal and plant-based supplements over the past two years, and 60% consider traditional herbal systems (e.g., Ayurveda, TCM) when seeking alternative treatments.  

• 74% of consumers globally say they’re more likely to take herbal supplements to support immune function.  

📊 Demographics & Access

• Younger adults (Millennials and Gen Z) are especially likely to incorporate herbal remedies into wellness routines — ~65% of them use herbal products regularly.  

• Consumer interest in locally sourced or organic herbal products is strong (~55% prioritize these), reflecting broader holistic and sustainable preferences.  

🧘‍♀️ 3. Holistic Wellness Trends (Beyond Herbs)

• Holistic wellness embraces mind-body and preventive lifestyle practices alongside herbal products — for example, therapies such as yoga, meditation, naturopathy, acupuncture, and dietary practices are increasingly integrated into everyday health routines. Broader CAM market research shows notable consumer interest in natural therapies as part of wellness and routine care.  

• Some reports estimate that a substantial share of adults use some form of complementary therapy (e.g., up to ~30% of U.S. adults use herbal supplements as part of CAM).  

📈 Population Growth and Age Shifts

• The world’s population is rapidly aging: by 2050, people aged 65 and older are projected to make up about one-sixth of the global population, up from one in 11 in 2019.  

• The number of people aged 60 years or older is expected to grow from about 1.1 billion in 2023 to 1.4 billion by 2030.  

• By 2050, the world’s population aged 60+ will double to around 2.1 billion.  

• Older age brackets are growing fastest: the number of people 80 years and older is expected to triple by 2050 compared with 2020.  

🌍 Regional Shifts

• 80% of older adults (defined as age 60+) will live in low- and middle-income countries by 2050—a major shift from past demographics.  

• Between 2000 and 2050, the share of the world’s population over 60 is projected to double from about 11% to 22%.  

👵 Population Share & Growth

• In 2024, about 18.5% of Americans were aged 65 or older (roughly 63.4 million people).  

• U.S. Census projections estimate that by 2030, one in five Americans (≈20%) will be age 65+.  

• By 2040, the 65+ population is projected to reach about 80–81 million, or roughly 21.6% of the U.S. population.  

• Between 1980 and 2022, the median age in the U.S. rose from around 30 to nearly 39 years.  

📊 Demographic Shifts

• The U.S. older population is becoming more racially and ethnically diverse—the share identifying as non-Hispanic white among those 65+ is projected to drop from ~75% in 2022 to ~60% by 2050.  

📊 3. Age Structure & Work

• The aging population impacts the workforce: employment of U.S. workers 65 and older has grown significantly in recent decades, reflecting both demographic change and longer working lives.

🧠 4. Life Expectancy Trends (U.S.)

• U.S. life expectancy reached a record high of ~79 years in 2024, reflecting declines in deaths from major causes such as COVID-19 and drug overdoses.  

🧒 Children & Adolescents

• Globally, about 1 in 7 adolescents (ages 10–19) experiences a mental disorder, making mental health conditions a leading cause of disability among youth.  

• About 49.5% of U.S. adolescents aged 13–18 have any lifetime mental disorder, with roughly 22% experiencing severe impairment/distress associated with these conditions.  

• Close to 1 in 3 U.S. adolescents received mental health treatment (counseling, medication) in 2023.  

Children/Adolescents ~30% with ≥1 chronic condition; pediatric ADHD ~10–11% ~15% of adolescents have disorders; ~50% lifetime prevalence by 18; ~1/3 receiving treatment

• Chronic conditions among children and youth have been rising; estimates suggest the prevalence of one or more conditions in children ages 5–17 increased from ~23% to ~30% from 1999 to 2018 in U.S. surveys, including asthma, ADHD, autism, and early metabolic conditions.  

• Globally, hypertension (high blood pressure) in children and teens has nearly doubled in recent decades, reaching over 6% of those under 19, driven largely by obesity and inactivity.  

• About 11.4% of U.S. children aged 3–17 have an ADHD diagnosis and ~10.5% have current ADHD per national survey data.  

Note: Pediatric chronic disease definitions often include developmental and behavioral conditions (e.g., ADHD, autism) as well as physical health issues (asthma, diabetes).

• Trends show shifting behaviors in youth, such as reduced alcohol use but persistent vaping and substance exposure, highlighting mental health and health behavior as areas of focus.